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content. that. earns. attention.

Content Marketing Services

Content marketing services essentially provide companies with well, content. But, it’s more than that. An end-to-end content service gives companies and marketers the strategy, tools and content necessary to support and execute marketing campaigns.

When you hear the word “content” you may instinctively think of blogs and social media posts, but it goes beyond that. These days content can refer to multiple formats and applications such as videos, images, illustrations, taglines, website designs, white paper, and so much more.

Request Proposal What We Offer
Industry-focused writers SEO-led End-to-end service

why it works.

How Does Content Marketing Help?

Traditional advertising and marketing campaigns can only carry you so far in today’s technologically saturated era. In today’s market, customers want to know things about the company that can help them relate, and that is the magic of content when done right.

The right kind of content helps you prepare for the future of marketing, which includes giving your target audience and customer base something precious. You want to create content that helps them make the hard decision.

This not only helps your brand and business stand out in the ocean of competitors but also frames your brand as an industry leader.

  • Thought leadership
  • Organic traffic
  • Inbound links
  • Indexed pages
See content services
Content marketing services | Bumsa

the evidence.

Just for your peace of mind, here are a few statistics

Content is the only marketing asset that keeps working after you stop paying for it.

14.56% of bloggers who create blogs for business purposes say that their blogs help the company establish a position as a thought leader in the industry.
81% of businesses reported that their company blog is helpful or critical to their business.
55% more visitors are generated by the average company blog — including 97% more inbound links and 434% more indexed pages.

what services we provide.

What are the Different Content Services We Offer?

As a content marketing firm amongst other things, we can offer you an end-to-end content service that is sure to have a positive impact on the bottom line. Here are some of the services that fall under the ambit of our client-oriented content strategy.

{01}

Blog Content

By far one of the most common facets of content creation that businesses turn to, this is a great way to improve your outreach and growth. Our industry-focused writers craft every piece of blog content in conjunction with your brand voice. We make sure every word of every article is well-researched and executed to the needs of your specific brand voice.

  • Research
  • Brand voice
  • SEO-mapped
  • Editing
{02}

White Papers and Reports

Just like blogs, publishing whitepapers and reports based on industry trends and data is a great way to boost your domain authority. This is true not only for your target audience but for SEO as well. Because at the end of the day, content marketing and SEO go hand-in-hand.

  • Industry data
  • Long-form
  • Gated assets
  • Authority
{03}

Infographics and Asset Designs

As we mentioned before, content goes beyond the realm of words these days. Case and point, we also provide clients with infographics and asset designs that can visually engage customers, while still having a story-telling quality about them.

  • Infographics
  • Illustration
  • Data visuals
  • Social assets
{04}

Social Media Content

Of course, no piece of content, visual or otherwise, would be complete without complimentary social media assets to help disseminate it. We create customized social media campaigns for businesses, that work across all your relevant social media platforms.

  • Campaign assets
  • Captions
  • Carousels
  • Repurposing
{05}

Website Content

A company’s website is often the first point of contact for a customer with your brand. It has all the information for them to make a decision about your product or service. Hence, we give a lot of importance to the content that goes on your website. At Bumsa, we ensure that the content marketing and SEO best practices are adhered to.

  • Service pages
  • Landing pages
  • Conversion copy
  • Metadata
{06}

Full-Service Email Marketing

Using industry-best practices and data-driven expertise, our content strategists help you craft newsletters, email copies and other promotional material that will engage your audience. Our writers also craft press releases to share out on behalf of your brand.

  • Newsletters
  • Email copy
  • Press releases
  • Sequences

ready when you are.

Bumsa Talent Solutions is not only a provider of quality RPO solutions, but a full digital marketing and talent solutions expert.

Request Proposal +1 416 855 2000

a breakdown.

A Breakdown of How Our Content Marketing Services Work

01

Analysis

As a content marketing firm, the first step in the process is to complete a competitive content marketing analysis. We will see how your current website, socials and all the content therein stacks up against the competition. We will also identify the top content keywords that match your goals so we can penetrate the market more effectively.

02

Content Strategy

Once we have the data we need, we need to take a look at what your target audience likes. Therefore the next step is a deep dive into content preferences. Only with this information can we begin to craft the appropriate content.

03

Content Creation

After all the planning is done, the next step is to roll up our sleeves and do the work. We research, write, edit, design and publish the content you need to stand out. This includes blogs, revamping existing content, introducing visuals, creating social media campaigns, and so on.

04

Measurements and Analytics

Once the content is out there, we track and monitor the progress. This is by far the most crucial step. It helps us identify pain points as well as strengths moving forward.

05

Optimization and Adjustments

With real performance data in hand, we refine what is working and rework what is not — updating existing pieces, adjusting the topics ahead, and reallocating effort toward the formats earning attention.

06

Scale

Once a format proves itself, we build a repeatable pipeline around it so output rises without quality falling. This is the point at which content stops being a project and becomes an asset.

why bumsa.

Why our content actually performs

{01}

Written by industry-focused writers

Every piece is researched and written in your brand voice by someone who understands the sector, not assembled from a template or generated wholesale.

{02}

SEO and content in one team

Content marketing and SEO go hand-in-hand. Our writers work from the same keyword and intent research our SEO team produces, so pages are built to rank from the first draft.

{03}

Words and visuals together

Infographics, asset designs and social variants are produced alongside the copy, so a piece launches complete rather than waiting on a designer.

{04}

Measured, then adjusted

We track what each piece does and act on it. Content that is published and never reviewed is a cost; content that is measured is an investment.

faq’s.

Content marketing, answered

The questions clients ask before commissioning content.

Already publishing? Send us your blog. We will tell you honestly whether the problem is the writing, the topics, or the SEO underneath it. Request Proposal
01.Why does content marketing matter?
Content marketing is necessary to attract, engage and retain customers by giving them something to relate, and latch on to. When done right, it helps promote brand awareness and keeps your business at the top of the mind of your target audience.
02.What makes content marketing effective?
Content marketing is effective because when executed well, it guides the customers through the journey of interacting with your business. Whether that is for a product or service, it can help engage your customers and impact them. It can impact to such a degree that they go on to recommend it to friends and family, which means you expand your customer base in a ripple effect.
03.How does content marketing attract potential customers?
If you think about it, the majority of content out there is oriented toward getting customers to buy, invest and spend their money. But, content marketing is all about giving customers a unique experience with every interaction they have with your brand. That is the difference that will make your business stand out in their eyes. It allows the customers enough time to consider their options and still does the job of convincing them that they should engage — but on their terms.
04.Is content marketing just blogging?
No. These days content can refer to multiple formats and applications such as videos, images, illustrations, taglines, website designs, white paper, and so much more. A good content service brings all these elements together for the client in a way that helps them reach their target audience more effectively.
01.What are some prominent trends in content marketing I should follow?
Personalise your content; aim for niche content exclusive to your brand voice; keep the content concise; diversification of content is your best friend; work with credible voices in your sector; and lean into interactive and immersive formats such as video.
02.How does AI fit into content marketing?
AI can help companies collect vast amounts of data critical to understanding the needs and wants of customers. With this powerful tool, brands and businesses can personalize their content in a way that creates a better connection. We use it for research and analysis — the writing itself still needs a human who understands your sector.
03.How does content relate to SEO and AEO?
Directly. Content marketing and SEO go hand-in-hand — content is what ranks, and structure is what lets it rank. Well-structured content is also what answer engines can read and cite, which is becoming its own source of visibility.
04.How much content do we need?
Fewer, better pieces beat volume. A handful of genuinely useful pages built around real search intent will outperform thirty thin posts, and they keep performing for years.
01.Do you write in our brand voice?
Yes. Our industry-focused writers craft every piece in conjunction with your brand voice, and we document that voice up front so it stays consistent across writers and formats.
02.Will we approve content before it publishes?
Always. Nothing goes live without your sign-off, and revisions are part of the process rather than an extra.
03.Can you improve our existing content instead of writing new?
Often that is the faster win. Revamping existing content that already has some authority frequently outperforms starting fresh, and we will say so if the data points that way.
04.Who owns the content you produce?
You do, entirely — copy, designs and assets, with full rights, whether or not we keep working together.

We offer a wide range of Digital Marketing & Web Development Services

Our services include web design, web development, social media marketing, SEO, AEO, SMO & more. Get in touch with our team to understand more. We Are Waiting for you!

Request Proposal +1 416 855 2000

more from bumsa.

We Also Provide

SEO Services Organic visibility for the competitive search terms your buyers actually use. AEO Services Get read, trusted and cited by AI answer engines and assistants. SMM Services Social programmes that build an engaged audience, not just a follower count. Email Marketing Lifecycle campaigns that keep leads warm and customers returning. Reputation Management Protect and improve what customers find first, including your review profile. All Digital Marketing The full programme: SEO, AEO, paid media, social, content and email.