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Content Marketing Services

What are Content Marketing Services?

Content marketing services essentially provide companies with well, content. But, it’s more than that. An end-to-end content service gives companies and marketers the strategy, tools and content necessary to support and execute marketing campaigns. When you hear the word “content” you may instinctively think of blogs and social media posts, but it goes beyond that.

These days content can refer to multiple formats and applications such as videos, images, illustrations, taglines, website designs, white paper, and so much more. A good content service brings all these elements together for the client in a way that helps them reach their target audience more effectively.

Agencies that offer these services help their clients by analyzing existing content, planning an appropriate strategy and executing said plan. This brings us to our next point.

Content Marketing Services - Bumsa Talent Solutions

How Does Content Marketing Help?

Traditional advertising and marketing campaigns can only carry you so far in today’s technologically saturated era. In today’s market, customers want to know things about the company that can help them relate, and that is the magic of content when done right. Just for your peace of mind, here are a few statistics that might convince you:

  • Did you know that 14.56% of bloggers who create blogs for business purposes say that their blogs help the company establish a position as a thought leader in the industry?
  • 81% of businesses reported that their company blog is helpful or critical to their business.
  • The average company blog has been shown to generate around 55% more visitors to the business’s website. This includes 97% more inbound links and 434% more indexed pages.

The right kind of content helps you prepare for the future of marketing, which includes giving your target audience and customer base something precious. You want to create content that helps them make the hard decision. This not only helps your brand and business stand out in the ocean of competitors but also frames your brand as an industry leader.

What are the Different Content Services We Offer?

As a content marketing firm amongst other things, we can offer you an end-to-end content service that is sure to have a positive impact on the bottom line. Here are some of the services that fall under the ambit of our client-oriented content strategy.

Build Credibility with Customers

By far one of the most common facets of content creation that businesses turn to, this is a great way to improve your outreach and growth. Our industry-focused writers craft every piece of blog content in conjunction with your brand voice. We make sure every word of every article is well-researched and executed to the needs of your specific brand voice. This is a great way to improve your online presence and drive that organic traffic to your website.

White Papers and Reports

Just like blogs, publishing whitepapers and reports based on industry trends and data is a great way to boost your domain authority. This is true not only for your target audience but for SEO as well. Because at the end of the day, content marketing and SEO go hand-in-hand.

Infographics and Asset Designs

As we mentioned before, content goes beyond the realm of words these days. Case and point, we also provide clients with infographics and asset designs that can visually engage customers, while still having a story-telling quality about them.

Social Media Content

Of course, no piece of content, visual or otherwise, would be complete without complimentary social media assets to help disseminate it. We create customized social media campaigns for businesses, that work across all your relevant social media platforms.

Website Content

A company’s website is often the first point of contact for a customer with your brand. It has all the information for them to make a decision about your product or service. Hence, we give a lot of importance to the content that goes on your website. At Bumsa, we ensure that the content marketing and SEO best practices are adhered to.

Full-Service Email Marketing

Using industry-best practices and data-driven expertise, our content strategists help you craft newsletters, email copies and other promotional material that will engage your audience. Our writers also craft press releases to share out on behalf of your brand. This can include things like updates, events, new campaigns and so on.

Bumsa Talent Solutions is not only a provider of quality RPO solutions, but a full digital marketing and talent solutions expert.

A Breakdown of How Our Content Marketing Services Work

Analysis

As a content marketing firm, the first step in the process is to complete a competitive content marketing analysis. We will see how your current website, socials and all the content therein stacks up against the competition. We will also identify the top content keywords that match your goals so we can penetrate the market more effectively.

Content Strategy

Once we have the data we need, we need to take a look at what your target audience likes. Therefore the next step is a deep dive into content preferences. Only with this information can we begin to craft the appropriate content.

Content Creation

After all the planning is done, the next step is to roll up our sleeves and do the work. We research, write, edit, design and publish the content you need to stand out. This includes blogs, revamping existing content, introducing visuals, creating social media campaigns, and so on.

Measurements and Analytics

Once the content is out there, we track and monitor the progress. This is by far the most crucial step. It helps us identify pain points as well as strengths moving forward.

Optimization and Adjustments

With all the data in hand, we can move forward by optimizing the content, and making any adjustments necessary so that you have the best visibility possible. The end result is a successful campaign of sales-driven content that brings you a higher level of reach and conversions.

We offer a wide range of Digital Marketing & Web Development Services. Our services include web design, web development, social media marketing, SEO, SMO & more.

FAQ’s

What are some prominent trends in content marketing that I should follow?

There are quite a few challenges that business face with regards to digital marketing in 2022; here are a few main ones:

  • Personalize your content
  • Aim for niche content exclusive to your brand voice
  • Keep the content concise
  • Diversification of content is your best friend
  • Hop on the influencer marketing bandwagon
  • Interactive and immersive content is the way forward (like video, VR, AR and the metaverse).
Why does content marketing matter?

Content marketing is necessary to attract, engage and retain customers by giving them something to relate, and latch on to. When done right, it helps promote brand awareness and keeps your business at the top of the mind of your target audience.

How does AI fit into content marketing?

AI can help companies collect vast amounts of data critical to understanding the needs and wants of customers. With this powerful tool, brands and businesses can personalize their content in a way that creates a better connection.

What makes content marketing effective?

Content marketing is effective because when executed well, it guides the customers through the journey of interacting with your business. Whether that is for a product or service, it can help engage your customers and impact them. It can impact to such a degree that they go on to recommend it to friends and family, which means you expand your customer base in a ripple effect.

How does content marketing attract potential customers?

If you think about it, the majority of content out there is oriented toward getting customers to buy, invest and spend their money. But, content marketing is all about giving customers a unique experience with every interaction they have with your brand. That is the difference that will make your business stand out in their eyes. Content marketing attracts and retains their attention by staying on brand with the message.

It allows the customers enough time to consider their options and still does the job of convincing them that they should engage – but on their terms. Good content marketing is about connecting with them.

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