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PPC Services: Set Clear KPIs And Achieve Desired Results

PPC (Pay Per Click) Marketing is undoubtedly a well accomplished strategy to achieve goals that are deemed valuable for your business. Our experts are adept in creating targeted strategies that are crucial for the growth of your business.

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Benefits of Taking up PPC Management Services

There are quite a few benefits of using PPC services. It offers you a significant advantage against the competition. Yes, we talked about how it is cost-effective, targeted and delivers fast results. But, for the sake of argument let’s have a detailed look at the different benefits.


Compared to more traditional forms of advertising like putting an ad in the local newspaper, or on television, billboards and so on, this is cheaper by miles. With traditional media, you might end up paying an arm and a leg. PPC on the other hand adopts similar principles as newspaper ads and such, except it is in the online space, which brings us to the next benefit.

Fast Results

When you engage in PPC activities, the minute you make a bid on a keyword, you start seeing results. It is not out of the ordinary to see good traffic to your website within the first few weeks of starting a PPC campaign. Not only that, but you also see a relatively fast ROI and a boost in revenue streams when it is done right.


Brand Awareness

With fast results and more traffic comes brand awareness and audience engagement. By having your ads and website URLs at the top of search engine result pages, you automatically gain more recognition amongst your targeted audience as a business that provides a particular service.


Campaign Metrics

Being able to effectively track results is one of the most crucial aspects of any online campaign. Without being able to unearth the analytics, you won’t really know if what you’re doing is working or not. A/B tests are a great way to track how users interact with your PPC ads as an example. You can also use tools like Google Ads to aid in this.

Highly Targeted

One of the biggest benefits of running PPC campaigns is that they are highly targeted as we mentioned. You can target customers based on demographics, in-market trends, customer intent, and content keywords that are searched. You can take it a step further and target similar audiences to the one you have in mind.

Speaking of having in mind; you can also reap the benefit of remarketing with PPC ads. This basically means that you can re-market your ads to users who have clicked on the ads in the past. Think of it as sort of a refresher course for your audience so that the brand and service remain at the top of their minds.

Bumsa Talent Solutions is not only a provider of quality RPO solutions, but a full digital marketing and talent solutions expert.

Why You Should Partner with a PPC Consultant Like Bumsa

PPC is an ongoing process, it’s not just a one-time thing that you initiate and forget on the back-burner. It needs to be tended to over time to see the momentum build up. If you are a business owner, you have a million things that need to be taken care of. You simply cannot devote 100% of your effort to a single PPC campaign. That is why you need to partner with a PPC consultant or a PPC management company.

However, there are quite a few benefits that go beyond the scope of just management when you work with a PPC management company:

Save Time

As we mentioned before, it takes time and energy to keep this up and running. When you hire Bumsa to take care of the PPC campaign strategy, you automatically free yourself up to focus on business processes, payroll, hiring and all the other important issues.

Expert Minds

The professionals who work with us on PPC management, are the best. They have clocked countless hours and have a ton of experience under their belt. They can help you craft an equally expert strategy that fits the specific needs of your business.

Skip Training Someone New

If we are being honest, there is a lot to learn and know when it comes to running a successful PPC campaign. Training and upskilling someone takes time, effort, money – not always ideal when trying to run a business. With a digital marketing agency like ours, you get all the benefits of expert knowledge of the market and the resources that go with it.

Get the Results You Want

At Bumsa, we know what needs to be done and we will help you reach those exact results. Whether you are targeting specific keywords, a particular demographic or you want to start remarketing.

What Are the Different Types of PPC Management Services we provide?

PPC Marketing is comparable to a quiver with different types of arrows that can aid you in your pursuit of your business goals. The goals refer to conversions or actions that are considered valuable for your business. We scrutinize your requirements assiduously and suggest the most appropriate PPC strategy for achieving the KPIs of your business.

Search Advertising

This is the most common and preferred type of advertising and makes use of keyword based targeting. It is considered to be a very focussed marketing strategy as businesses and stakeholders get to promote their products or services directly to those who are searching for it. The pricing model adopted is CPC (Cost Per Click), where advertisers are charged only when their ads are clicked. You would be delighted to know that Search Engines determine the rank of your ad by taking a metric called Quality Score into account, and not solely based on the amount you are willing to pay for a click.

Display Advertising

This is another distinctive type of strategy, where you can show your ads contextually on websites that are partnered with Google to display them. You would be intrigued to know that advertisers need not be limited to only text ads in this network. It supports other formats that include Image Ads, known to make a higher impact on the person who sees the ad. Display Advertising also allows ads to run on the CPM (Cost-per-thousand impressions) pricing model.

Paid Social

As the name indicates, it refers to the PPC Marketing on Social Media platforms. It is offered by well known Social Media channels, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest and SnapChat. The strategies used in Paid Social are different as targeting is done based on interests, hobbies, networks and other similar criteria.


Retargeting is a solid approach intended mainly to have customers coming back. It is another focussed Pull Marketing strategy that can provide a long term perspective for your business and improve your Brand Image.

Google Shopping

This is a perceptible way of promoting your products, which are shown to people in a Carousel format. It appears above all the results in the SERPs. It allows you to showcase products instantly forming a deeper connect with the customers and expediting the sales process on the whole. It is particularly suitable for eCommerce businesses.

Video Advertising

Video Advertising is an exemplary combination of creativity, quality, uniqueness and outreaching. It is not a hidden fact that people prefer videos to get the required information, instead of spending time reading long articles. You can certainly grab the attention of customers with videos on YouTube. People today are watching videos increasingly to get valuable information on products, services and brands.

What Differentiates Bumsa’s Google Ads Services From That of Others?

Thought the concept of PPC is well known, it is akin to a drop in the ocean. As a committed organization, we adopt an integrated and holistic approach to help you outperform your competitors and gain the attention of prospective clients by highlighting your Brand.

Our expertise is not just limited to creating banners and high quality landing pages that complement well with SEO strategies. Our varied experience gained significantly over a period of years with different industries, coupled with the skilful selection of keywords and unambiguous performance tracking is a standing testimony of our inherent capabilities.

We also stay abreast with the latest trends to set up campaigns for yielding optimal results, and follow a consistent optimization process to provide better visibility and take the performance to a new high.

Reach us anytime, if you want to benefit from our data driven approach, and achieve your business goals!

Why Pay Per Click Advertising is a Good Investment for Your Business?

We are against the idea of advising in favour of PPC, just because you have little or no knowledge of PPC and want to achieve your business objectives. We would like you to know, why it is really worth investing in it or the whole endeavour.

Pay Per Click Advertising is known to give instant results. This is in sharp contrast with SEO that is free and requires substantial time to achieve results. But, again time is money!

As it can bring revenue, it puts you ahead in the path of achieving your goals. The other less known fact is it gives tremendous flexibility to control the amount you would like to spend.

Additionally, the ingenious ability to target by age, gender, language and geography (includes global, national and local locations) takes you further by leaps and bounds. You do get adequate opportunity to monitor and review the performance post the launch.

A less known fact is that PPC can complement your SEO efforts, especially in a scenario where there are tried and tested keywords in PPC, which could also be used to achieve long term results in SEO. PPC results are measurable and it is possible to test or try different variations of ad copies. There are different types of PPC campaigns that could help you to drive more Conversions.

So, you can reach out to us anytime to learn more about our PPC Services!

We offer a wide range of Digital Marketing & Web Development Services. Our services include web design, web development, social media marketing, SEO, SMO & more.


What is the future of PPC?

Based on current trends, PPC seems to be on the rise. The same can be said for automation technologies used in PPC operations.

What is pay-per-click Google Ads?

It is Google’s answer to the advertising solution, which allows businesses to bid on certain keywords for a chance to show their ads in the search results pages. When you use Google Ads, you pay only when someone clicks on your ad to visit your website or call your business.

How much should I charge per click?

The average cost per click in Google Ads is between $1. For the Search Network it costs around $2 per click. However, the average cost per click on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost around $50 or more per click.

What is a good click-through rate 2022?

Ideally you want to aim for a 5% click-through rate within the bounds of your industry. However, that is if we are being optimistic. Realistically, a good click-through rate is around 2.5% – a happy middle-ground.

What tools do you use for PPC?

We mainly use Google Ads to handle our PPC campaigns.

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