pay. per. click.

Paid Media Managed to Cost Per Lead

Pay-per-click advertising is the fastest way to appear in front of someone who is already searching for what you sell. You bid, you appear, you pay when they click. The discipline is in making sure those clicks are worth what they cost.

We run PPC services across Google Ads, Microsoft Ads and paid social for businesses throughout Canada — managed against cost per lead and return on ad spend, not impressions.

Request Proposal What We Manage
Google & Microsoft Ads Landing pages included Reported on ROAS

what it is.

What pay-per-click actually buys you

PPC puts you at the top of a results page for a query you choose, immediately, for as long as you fund it. Unlike SEO, there is no waiting period — and unlike SEO, the visibility stops the day the budget does.

That makes it the right tool for specific jobs: testing whether a market responds before committing to organic work, covering high-intent terms you cannot yet rank for, filling a pipeline gap this quarter, or promoting something time-limited.

The part that decides whether it works is rarely the bidding. It is whether the keyword matches real buying intent, whether the ad says what the searcher needed to hear, and whether the page they land on does the job. Most underperforming accounts we inherit are losing money on the third one.

  • Search ads
  • Shopping
  • Paid social
  • Remarketing
  • Landing pages
See PPC services
PPC management services | Bumsa

ppc services we offer.

Six parts of a paid programme

Our PPC management covers the whole chain from keyword to conversion. Ads that win the click but lose the lead are just an expensive way to lose money.

{01}

Account Audit & Strategy

We review your existing account structure, wasted spend, search term reports, conversion tracking and competitor activity. Most accounts have money leaking somewhere obvious, and that is where we start.

  • Waste analysis
  • Structure review
  • Competitor scan
  • Forecast
{02}

Search Campaigns

Google Ads and Microsoft Ads built around high-intent terms, with tight ad groups, negative keyword lists that actually get maintained, and ad copy written to the query rather than to the brand.

  • Keyword research
  • Ad copywriting
  • Negatives
  • Bid strategy
{03}

Paid Social

Meta, LinkedIn and the platforms that suit your audience. Useful for demand you have to create rather than capture — and for staying in front of people who are not searching yet.

  • Audience building
  • Creative testing
  • Lookalikes
  • Placement control
{04}

Remarketing

Most first-time visitors do not convert. Remarketing brings the qualified ones back, segmented by what they actually looked at, with frequency caps so it persuades rather than irritates.

  • Audience segments
  • Frequency caps
  • Dynamic ads
  • Exclusions
{05}

Landing Page & CRO

The page decides the conversion rate, so we build and test it rather than sending paid traffic somewhere hopeful. Our web team builds them.

  • Page build
  • A/B testing
  • Form optimisation
  • Speed
{06}

Tracking & Reporting

Conversion tracking verified before spend starts, because a campaign you cannot measure is a campaign you cannot improve. Then weekly optimisation and monthly reporting on CPL and ROAS.

  • Conversion setup
  • GA4
  • CPL / ROAS
  • Weekly optimisation

why it matters.

Paid search is the only channel that buys intent directly

Someone typing "emergency plumber near me" is not browsing. PPC is how you get in front of that person before your competitor does.

That immediacy is the whole advantage. It is also why paid media punishes sloppiness faster than any other channel — a badly matched keyword does not just underperform, it actively spends your money on the wrong person.

The accounts that work have three things in common: they only bid on terms that indicate buying intent, the ad answers the exact query, and the landing page continues that conversation rather than starting a new one. Everything else is optimisation around those three.

Immediate Visibility from the day the campaign goes live, rather than the months organic work takes to compound.
Controllable Budget, geography, device, audience and time of day are all yours to set and change.
Measurable Every dollar maps to a click, a lead and a cost per acquisition. Few channels are this accountable.

how we work.

Audit first, spend second

01

Audit

Existing account, wasted spend, tracking accuracy and competitor activity. We will not recommend a budget before we know where the current one is going.

02

Plan

Keywords, campaign structure, budget allocation, target CPL and the landing pages each campaign needs. Agreed in writing before launch.

03

Build

Campaigns, ad groups, ad copy, extensions, negatives and audiences built from scratch or restructured. Conversion tracking verified first.

04

Launch

Controlled start with conservative bids while we gather real search-term data, rather than spending the first month guessing.

05

Optimise

Weekly: search terms reviewed, negatives added, bids adjusted, creative tested, underperformers paused. This is where the account earns its keep.

06

Report

Monthly on cost per lead, ROAS and lead quality — with a recommendation on where next month’s budget should go.

why bumsa.

How we manage paid media differently

{01}

We audit before we quote

Recommending a budget without seeing where the current spend goes is guesswork. The audit usually finds enough waste to fund a chunk of the improvement.

{02}

Landing pages are in scope

Sending paid clicks to a weak page is the most common reason accounts underperform. Our web team builds and tests the page as part of the work.

{03}

Tracking verified before spend

We confirm conversions are recording correctly before the budget starts moving. Optimising against broken data is worse than not optimising at all.

{04}

No percentage-of-spend incentive

A fee tied to your spend rewards us for spending more. We price on the work instead, so our advice to reduce a budget costs us nothing.

ready when you are.

Bumsa Talent Solutions is not only a provider of quality RPO solutions, but a full digital marketing and web solutions expert.

Request Proposal +1 416 855 2000

faq’s.

Pay-per-click, answered

The questions businesses ask before starting paid media.

Running ads already? Give us access to the account. We will tell you where the money is going and whether it should be. Request Proposal
01.What is PPC and how does it work?
Pay-per-click advertising places your ad on a results page for chosen queries, and you pay only when someone clicks. Position is decided by a mix of your bid and your ad quality, which is why relevance matters as much as budget.
02.What is the difference between PPC and SEO?
PPC buys visibility for as long as you fund it and works immediately. SEO earns visibility that persists but takes months to build. Most businesses benefit from both, with paid covering the gap while organic compounds.
03.Which platforms do you manage?
Google Ads and Microsoft Ads for search and shopping, plus Meta and LinkedIn for paid social. Which combination suits you depends on whether you are capturing existing demand or creating it.
04.Do we need remarketing?
Almost always. The majority of first-time visitors leave without converting, and remarketing is the cheapest way to bring back the ones who showed genuine interest.
01.How much should we spend on PPC?
It depends on your market’s click costs, your conversion rate and what a customer is worth to you. We model that in the audit and give you a realistic figure rather than a number that sounds good.
02.How do you charge for PPC management?
On the work, not as a percentage of your ad spend. A percentage fee gives the agency an incentive to spend more of your money, which is a conflict we would rather not have.
03.What is a good cost per lead?
Only meaningful against what a lead is worth to you. A $200 CPL is excellent for a business with a $20,000 average contract and ruinous for one selling a $300 product. We set the target from your numbers.
04.How quickly will we see results?
Clicks and impressions start immediately. Meaningful optimisation needs a few weeks of real search-term and conversion data — accounts judged after seven days get tuned against noise.
01.Will you rebuild our existing account or fix it?
Whichever the audit says. Sometimes the structure is sound and the problem is negatives and landing pages. Sometimes it is easier to rebuild cleanly. We will tell you which and why.
02.Who writes the ad copy?
We do, and we write to the query rather than to the brand — the ad’s job is to confirm to the searcher that they have found the right thing.
03.Do you build the landing pages?
Yes, our web team does. Paid traffic hitting a slow or unfocused page is the most common cause of a bad cost per lead, so we would rather control it.
04.Do we keep the account if we stop working together?
Yes. The account is yours, in your billing, with your data and history intact. We work in your account rather than ours precisely so this is never a question.

We offer a wide range of Digital Marketing & Web Development Services

Our services include web design, web development, social media marketing, SEO, AEO, SMO & more. Get in touch with our team to understand more. We Are Waiting for you!

Request Proposal +1 416 855 2000

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We Also Provide

SEO Services Organic visibility for the competitive search terms your buyers actually use. AEO Services Get read, trusted and cited by AI answer engines and assistants. SMM Services Social programmes that build an engaged audience, not just a follower count. Content Marketing Content built around real search intent, and the brand story around it. Web Services Design, development and WordPress under one roof. All Digital Marketing The full programme: SEO, AEO, paid media, social, content and email.