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Social Media Marketing Services

How Can You Benefit from Social Media Marketing Services?

In the day and age of technological revolutions, we see the world of social media growing every day. There is no doubt that more and more people are spending an increasing amount of time online. The internet is integrated into every aspect of daily life. Everything from paying your bank loans to catching up with loved ones far away is included.

The instant nature of long-distance connectivity, convenience and entertainment are just some of the major factors that influence social media activity these days. This perfectly explains why social media marketing services or SMO services are being extended to businesses on these online platforms. Social media marketing basically allows businesses to directly reach their target audience at around a third of the cost of traditional advertising or marketing. In a way, it is a form of guerilla marketing.

SMM Services Toronto | Social Media Optimization Company - Bumsa

While taking up social media marketing is a step in the right direction, you need to remember that the competition is probably already using it. The key is to do it better than them. And the key to that is partnering with an SMO services expert like Bumsa.

What is Social Media Marketing?

Before we dive into what social media marketing services we offer, let’s talk about what it actually is and how it works. Social Media Marketing (SMM), is a powerful method of digital marketing. It is so powerful because nearly any business, regardless of the size, can reach and engage a massive audience. Thanks to its wide reach and content versatility like the use of images, videos, gifs, text and audio, the engagement level can be high if done right.

The main goal of social media marketing is to help businesses generate traffic, promote company messages, brand recognition and customer loyalty. All of this happens while parallelly SMM also helps businesses understand exactly what customers are looking for. It is also worth noting that every social media platform has its own audience. For example, Facebook advertising is often aimed at younger audiences, LinkedIn is geared towards business people, Instagram is for a more informal crowd, and Twitter is used for the promotion of announcements and blogs.

Did You Know This About Social Media Marketing?

Here’s a fun fact, social media marketing is one of the most effective forms of digital engagement. The numbers back us up. Did you know that in 2020, over 3.6 billion people were using social media worldwide? This number is projected to jump to 4.41 billion by the year 2025, That’s more than half the global population!

As of 2022, the average global internet user spent around 147 minutes on social media platforms per day. Currently, the global social media penetration levels stand at around 54%.


Social Media Marketing Services We Offer

As a social media management company, we offer just the right combination of services that are sure to see your online engagement go up. Here are the basic stages:

Research and Strategy: We do in-depth data collection and conduct extensive research to help you come up with a practical plan of action. There may be a million ways to go about providing social media management services, but there are only a handful of ways to do it right. We analyze Google searches made by audience groups, and top hashtags to pinpoint social media trends and then formulate a custom strategy for your business.

Bumsa Talent Solutions is not only a provider of quality RPO solutions, but a full digital marketing and talent solutions expert.

SMM Services we offer

Social Media Audit

Of course, no strategy can begin before we conduct a thorough social media audit. We dive deep when collecting and examining data from your social platforms. This includes an analysis of the number of followers you have, likes, views, reach, clicks, shares and so on. We will find out how effective your current methods are before implementing a new one.


Content Creation

Based on what approach needs to be taken, we will be creating unique and targeted content for your social media platforms. This will take the form of posts, campaigns, descriptions, visual assets and much more.

Marketing, Campaigns and Promotions

When we get down to the marketing aspect itself, as a social media management company, we can help you manage the A to Z of your socials. A full cross-functional service that will aid in increasing your reach and visibility. We can take care of your social media campaigns and promotions so that you and your internal team can focus on more pressing matters.



As part of our social media management services we not only implement the best strategies for your brand and business but help you turn those investments into tangible leads and conversions. Moreover, when done right, these strategies can act as the catalyst to grow your company’s presence in the online world and truly add value to the business.

Reports and Analytics

Just implementing a social media strategy is not enough most of the time. With that in mind, we leave no stone unturned and nothing to chance. It is important to us that you get the full package. Having said that, our experts will analyze your social media accounts, and monitor Google Analytics and other metric measurement platforms to determine how well a given strategy is working. From there, we improve and optimize some more!


We offer a wide range of Digital Marketing & Web Development Services. Our services include web design, web development, social media marketing, SEO, SMO & more.


What is the biggest social media platform?

Facebook is by far the largest social media site in the world at the moment, based purely on the monthly users it gets. It has around 2.9 billion active users in 2022.

What services do you get under SMM?

There is no fixed rule but generally you can expect to get things like:

  • Strategy planning
  • Profile branding
  • Content creation and publishing
  • Research and analysis and so on
What are some of the most popular social media platforms in 2022?

These are the most popular social media platforms in 2022 according to statistia, ranked in order of popularity. (Keep in mind that these stats change on a daily basis and might not be the same as the time you see it.)

  • Facebook
  • YouTube
  • WhatsApp
  • Instagram
  • WeChat
  • TikTok
  • Snapchat
  • Telegram
  • Pinterest
  • Twitter
  • Reddit
  • LinkedIn
How do you build a social media marketing strategy?
  • Choose social media marketing goals that align with your long-term business goals.
  • Learn what your audience actually wants.
  • Learn about your competition and how they are tackling the same problems.
  • Do a social media audit of your platforms and accounts.
  • Optimize these profiles.
  • Create a consistent social media content calendar.
What time is best to advertise on social media?

The best days to post are between Tuesdays and Thursdays between the times of 9.00 a.m. or 10.00 a.m. Whatever you do, try not to post on the weekend.

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