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email. that. gets. opened.

Email Marketing That Earns Its Place in the Inbox

Email is the only marketing channel you own outright. No algorithm decides who sees it, no platform can change the rules overnight, and the list you build stays yours.

We run email marketing for businesses across Canada — campaigns, newsletters and automated lifecycle sequences, written and measured to produce replies rather than opens.

Request Proposal What We Offer
You own the list Automation included Measured on revenue

what it is.

What email marketing actually does

Email marketing covers the messages you send to people who have asked to hear from you: newsletters, campaign announcements, and the automated sequences that fire when someone signs up, abandons a form, or goes quiet for ninety days.

Its advantage is ownership. Social reach depends on an algorithm, paid reach depends on a budget, but an email list is an asset on your side of the ledger. Its disadvantage is that the inbox is crowded and unforgiving — a message that is not worth opening trains people to stop opening.

So the discipline is restraint. Send less, say something useful, segment so the right people get the right message, and measure whether it led anywhere. That is most of what separates a list that grows from one that quietly decays.

  • Newsletters
  • Campaigns
  • Automation
  • Segmentation
  • Deliverability
See email services
Email marketing services | Bumsa

email services we offer.

Six parts of a working email programme

Our email marketing services cover strategy through to deliverability. A beautiful campaign that lands in a spam folder is not a campaign.

{01}

Strategy & Audit

We review your current list health, past performance, sending infrastructure and where subscribers actually come from. Then we set a cadence and a content plan you can sustain.

  • List audit
  • Cadence plan
  • Goal setting
  • Benchmarks
{02}

Campaign Design & Build

Templates built to render correctly across Outlook, Gmail and Apple Mail, which is less trivial than it sounds. Mobile-first, accessible, and light enough to load on a poor connection.

  • Responsive templates
  • Cross-client testing
  • Accessible markup
  • Brand design
{03}

Copywriting

Subject lines, preview text and body copy written by our content team. The subject line earns the open; the body has to justify it.

  • Subject lines
  • Preview text
  • Body copy
  • CTA testing
{04}

Automation & Lifecycle

Welcome sequences, lead nurture, re-engagement and post-purchase flows. Automation does the follow-up your team never gets around to, consistently and at the right moment.

  • Welcome flows
  • Lead nurture
  • Re-engagement
  • Triggers
{05}

Segmentation & Personalisation

Sending everything to everyone is the fastest way to lose a list. We segment by behaviour, interest and lifecycle stage so relevance goes up and unsubscribes go down.

  • Behavioural segments
  • Dynamic content
  • Preference centre
  • Suppression
{06}

Deliverability & Reporting

SPF, DKIM and DMARC configured properly, list hygiene maintained, and reporting on opens, clicks, conversions and revenue rather than sends.

  • Authentication
  • List hygiene
  • Spam testing
  • Revenue reporting

why it matters.

The one channel nobody can take away from you

Every other channel rents you an audience. Email is the only one where you own the relationship outright.

That matters more each time a platform changes its algorithm or raises its ad prices. A business with a healthy, engaged list has a way to reach its customers that costs almost nothing per message and does not depend on anyone else’s permission.

It is also where the follow-up happens. Most enquiries do not convert on first contact, and most businesses never follow up more than once. Automation closes that gap without adding to anyone’s workload.

Owned No algorithm between you and your subscriber. The list is an asset on your balance sheet, not a rented audience.
Automated Lifecycle sequences do the follow-up consistently, at the moment it matters, without anyone remembering to send it.
Accountable Every send maps to opens, clicks, conversions and revenue, which makes the channel easy to justify.

how we work.

From list audit to a programme that runs on its own

01

Audit

List health, past performance, sending domain authentication and where subscribers are actually coming from. Problems here invalidate everything downstream.

02

Strategy

Cadence, segments, content themes and the automated flows worth building first. Agreed before anything is designed.

03

Build

Templates designed and tested across major clients, authentication configured, segments and suppression rules set up properly.

04

Write

Subject lines, preview text and body copy drafted for your approval. Nothing sends without your sign-off.

05

Automate

Welcome, nurture and re-engagement sequences built and triggered, so the follow-up happens whether anyone is watching or not.

06

Measure

Monthly reporting on engagement, conversions and list growth — and a recommendation on what to change next cycle.

why bumsa.

How we approach email differently

{01}

We will tell you to send less

Most underperforming lists are over-mailed, not under-mailed. Frequency that outpaces your useful things to say trains people to ignore you.

{02}

Deliverability before design

A campaign nobody receives cannot perform. We fix authentication and list hygiene before spending your budget on templates.

{03}

Copy from the content team

Subject lines and body copy are written by people who write for a living, working from the same brand voice as the rest of your content.

{04}

Your list, your platform

We work in your account, on your sending domain, with your data. If we part ways you keep the list, the flows and the history.

canadian-owned.

BUMSA TALENT SOLUTIONS IS A CANADIAN-OWNED PROVIDER OF DIGITAL MARKETING AND TALENT SOLUTIONS ENABLING TOP COMPANIES TO WIN THE FIERCE BATTLE FOR BUSINESS DOMINANCE.

Request Proposal +1 416 855 2000

faq’s.

Email marketing, answered

The questions businesses ask before starting email work.

Got a list you are not using? Tell us its size and how long since you last mailed it. We will tell you whether it can be revived and how. Request Proposal
01.Is email marketing still effective?
More than most channels, because it is the only one where you own the audience. Reach does not depend on an algorithm or an ad budget, and the cost per message is close to zero once the list exists.
02.What is a good open rate?
It varies by industry and list quality, and it is a weaker signal than it used to be since privacy features can register opens that never happened. We treat clicks, replies and conversions as the real measures.
03.How often should we email?
As often as you have something worth reading, which is usually less than businesses assume. We set a cadence you can sustain, because inconsistency and over-mailing both cost you subscribers.
04.What is the difference between campaigns and automation?
Campaigns are sent to a segment at a moment you choose. Automation fires based on what someone does — signing up, abandoning a form, going quiet. Most of the value sits in automation, because it runs without anyone remembering to send it.
01.Why do our emails go to spam?
Usually authentication. If SPF, DKIM and DMARC are not configured on your sending domain, providers treat your mail as suspect regardless of content. After that it is list hygiene — mailing dead addresses damages your sender reputation.
02.Can you fix our deliverability?
Generally yes. We audit authentication, sending reputation and list quality, remove the addresses hurting you, and re-warm the domain if needed. It is unglamorous work and it is usually the single biggest lever.
03.Should we buy an email list?
No. Purchased lists breach anti-spam legislation including Canada’s CASL, destroy your sender reputation, and do not convert. We will not work on one.
04.How do we grow the list properly?
With a genuine reason to subscribe and a clear expectation of what arrives. Sign-up forms on the pages people actually read, gated content worth the exchange, and a preference centre so people can choose rather than leave.
01.Which email platforms do you work with?
The major ones — Mailchimp, Klaviyo, ActiveCampaign, HubSpot, Campaign Monitor and others. We work in your account rather than migrating you somewhere unless there is a real reason to move.
02.Do you write the emails or do we?
We do, and you approve before anything sends. If you have someone in-house who writes well, we will happily work to their drafts and handle strategy, build and deliverability instead.
03.Will emails match our brand?
Yes — templates are designed to your brand and tested across Outlook, Gmail and Apple Mail, which render email very differently from one another.
04.Who owns the list and the flows?
You do. Your platform, your sending domain, your data. Everything we build stays with you if we stop working together.

We offer a wide range of Digital Marketing & Web Development Services

Our services include web design, web development, social media marketing, SEO, AEO, SMO & more. Get in touch with our team to understand more. We Are Waiting for you!

Request Proposal +1 416 855 2000

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We Also Provide

Content Marketing Content built around real search intent, and the brand story around it. SMM Services Social programmes that build an engaged audience, not just a follower count. SEO Services Organic visibility for the competitive search terms your buyers actually use. PPC Services Paid search and social managed to cost per lead, not vanity impressions. Reputation Management Protect and improve what customers find first, including your review profile. All Digital Marketing The full programme: SEO, AEO, paid media, social, content and email.