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Email Marketing Services
What Do Email Marketing Services Entail?
Email marketing services refer to the use of email as a part of your marketing efforts to promote your business’s products or services. It can also be used to incentivize customer loyalty with promotional material. Now, granted that email marketing is not something new in the world of marketing and advertising, but when it is combined with today’s technology, like that of automation, it becomes something truly useful and versatile.
While email marketing services can be enlisted to do some hard sales, They can also be used for a softer sell to educate your audience on brand value, company missions, quarterly reports and so on. Essentially, it can act as a way to keep them engaged.
How Does Email Marketing Work?
When you enlist the aid of a company that provides email marketing services, you make use of a powerful channel or platform that can be used for both direct marketing and digital marketing. Keep in mind that this method of marketing is fairly intuitive and often automated. Let’s take a basic form of email marketing – it would require three basic elements to be considered successful.
An Email List
For a successful email campaign service, one needs to have an active email list. This is basically a database of all your email contacts. Typically these are people who have expressed an interest in getting your marketing and advertising communications.
Email Marketing Providers
Email marketing platforms are softwares that help businesses manage their listings. These platforms can also help you design and execute email campaign services in an automated fashion. So, based on how your target audience reacts or engages with initial communications, certain steps or processes will be triggered, thereby giving them a personalized experience.
Every campaign needs to have a clearly defined goal in place. It could be to drive sales, boost brand awareness, generate leads or just keep customers engaged. Whatever it may be, it helps to first have that goal in mind before attempting any strategy, so that you know what it is you are working towards. This is a fact that we are very conscious of here at Bumsa.
What Are the Perks of Email Marketing?
It is Permission-Based
When a customer becomes a part of your email listing, they are essentially permitting you to engage them. If you think about it, if you are advertising to a target group that voluntarily receives your communications, it would be far more successful as opposed to involuntary traditional marketing.
Direct Access to Audience
With email marketing, you can communicate directly with customers on their time. Emails are generally checked on a daily basis, so this means a higher chance of having your communications viewed.
Unlike most other marketing platforms, you have more control over emails. You control who sees what and when. This also means that it is easy to measure. Most email marketing providers have analytical tools to help track the progress of campaigns.
With email marketing, you can easily scale up the size of your campaign without putting too much strain on your internal resources.
Email marketing is relatively more affordable than most other forms of marketing or advertising. The expenditure is so low per conversion that if you stack it up against the results you get, you will find that ROI is quite significant.
Bumsa Talent Solutions is not only a provider of quality RPO solutions, but a full digital marketing and talent solutions expert.
What Do We Offer?
Cohesive Strategy Development
We provide our clients with end-to-end email campaign services by identifying key communication points that will best engage the target audience. It will also be crafted in a way that gives the customer the best possible engagement experience while remaining consistent with the brand voice.
We work closely with our clients to develop and pitch a consistent content calendar that will keep customers engaged and lead to more natural leads and conversions. We take care of everything from ideation to implementation!
List Hygiene and Segmentation
Our team makes sure that your email listing has the best hygiene practices put in place. We also continuously make use of subscriber and user data to keep them engaged by personalizing the communications for maximum reach and engagement.
Custom Content Creation
With the help of our in-house content marketing team, we help you craft a customized piece of content for each email marketing communication. We ensure that each message carries your brand voice while stimulating curiosity from your customers.
Real-Time Reports and Comprehensive Monitoring
We utilize advanced monitoring tools to consistently help identify and address any pain-points within the email marketing campaign. Once we collect the data we also deliver comprehensive reports on the next steps to minimize the number of emails that end up in the spam folder.
A/B Testing for Continuous Improvement
Our team conducts comprehensive A/B testing or bucket testing, which is a method of comparing two versions of the campaign to identify which has the best reach. Once analyzed, we move forward with the best version of your email campaign, which means higher open rates and more conversions from the campaign.
We offer a wide range of Digital Marketing & Web Development Services. Our services include web design, web development, social media marketing, SEO, SMO & more.
What does the future of email marketing look like?
According to Statista, by 2023 around 4.3 billion people will be using email on a global scale.
Machine learning and AI technology will be at the forefront of the email marketing landscape.
Personalization and interactivity in email will be the way forward.
User-generated content will become more popular.
Data privacy will become a primary factor for successful email marketing campaigns.
Which is the best email marketing service?
Answer: There are several good operational platforms in the online space. Here are a few recommendations from us:
- HubSpot — For automated email marketing.
- Moosend — For ecommerce.
- AWeber — Best value for low subscriber count.
- GetResponse — For automated lead generation.
- Drip — For new ecommerce businesses.
- ConvertKit — For influencers, bloggers, and creators
How do you create a good email marketing strategy?
There are many ways to define a ‘good’ email marketing strategy, but here is our take on what a standard one should contain in order to have a chance at being successful.
- Step 1: Start by defining your goals before you even begin to plan your strategy.
- Step 2: Build an organize email marketing list.
- Step 3: Segment your email marketing lists.
- Step 4: Craft compelling content for the campaign.
- Step 5: Make sure the brand voice and send timing is just right.
- Step 6: Create a unique, simple and attractive design.
What is the best time to send an email campaign in 2022?
While many outdated articles might suggest the best time is around 10 a.m. as the ideal time to send out an email, a lot of studies these days are showing that sending an email between 3 to 7 a.m. is more effective. You can also say the same for the time between 8 p.m. and midnight. People seem to prefer to view and open emails either really early or late at night.
It is also noteworthy that weekdays see the most success with opening and click-through rates. This is particularly true for Fridays!
Why is email marketing good for your business?
Creating a strong email marketing strategy helps you directly reach your target audience in a personalized manner. This results in a more unique consumer experience for them, which in turn means you get more conversions and engagement. It is an affordable and effective method of marketing that is evolving to match the needs of the market, making it highly versatile.