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PPC Management Services Toronto

What is PPC and Why Is It so Popular?

PPC or Pay Per Click is an economical and scalable way to boost your marketing efforts. PPC is a form of paid search marketing. It actively connects people to your ads. With the help of PPC services, the ads reach more of your target audience when they look for products or services related to your business. In the modern business landscape, an online presence is crucial. Having a solid ROI and traffic driver like PPC services can make all the difference.

Why it is so popular? PPC helps your ads and campaigning efforts retain priority. Not to mention, your ads show up in major search engines in the sponsored section. When you are reaching your target audience like this, it improves brand awareness, and generates leads and sales.

PPC Marketing | PPC Advertising Toronto | PPC Management - Bumsa

Benefits of Taking up PPC Management Services

There are quite a few benefits of using PPC services. It offers you a significant advantage against the competition. Yes, we talked about how it is cost-effective, targeted and delivers fast results. But, for the sake of argument let’s have a detailed look at the different benefits.


Compared to more traditional forms of advertising like putting an ad in the local newspaper, or on television, billboards and so on, this is cheaper by miles. With traditional media, you might end up paying an arm and a leg. PPC on the other hand adopts similar principles as newspaper ads and such, except it is in the online space, which brings us to the next benefit.

Fast Results

When you engage in PPC activities, the minute you make a bid on a keyword, you start seeing results. It is not out of the ordinary to see good traffic to your website within the first few weeks of starting a PPC campaign. Not only that, but you also see a relatively fast ROI and a boost in revenue streams when it is done right.

Brand Awareness

With fast results and more traffic comes brand awareness and audience engagement. By having your ads and website URLs at the top of search engine result pages, you automatically gain more recognition amongst your targeted audience as a business that provides a particular service.

Campaign Metrics

Being able to effectively track results is one of the most crucial aspects of any online campaign. Without being able to unearth the analytics, you won’t really know if what you’re doing is working or not. A/B tests are a great way to track how users interact with your PPC ads as an example. You can also use tools like Google Ads to aid in this.

Highly Targeted

One of the biggest benefits of running PPC campaigns is that they are highly targeted as we mentioned. You can target customers based on demographics, in-market trends, customer intent, and content keywords that are searched. You can take it a step further and target similar audiences to the one you have in mind.

Speaking of having in mind; you can also reap the benefit of remarketing with PPC ads. This basically means that you can re-market your ads to users who have clicked on the ads in the past. Think of it as sort of a refresher course for your audience so that the brand and service remain at the top of their minds.

Bumsa Talent Solutions is not only a provider of quality RPO solutions, but a full digital marketing and talent solutions expert.

Why You Should Partner with a PPC Consultant Like Bumsa

PPC is an ongoing process, it’s not just a one-time thing that you initiate and forget on the back-burner. It needs to be tended to over time to see the momentum build up. If you are a business owner, you have a million things that need to be taken care of. You simply cannot devote 100% of your effort to a single PPC campaign. That is why you need to partner with a PPC consultant or a PPC management company.

However, there are quite a few benefits that go beyond the scope of just management when you work with a PPC management company:

Saves Time

As we mentioned before, it takes time and energy to keep this up and running. When you hire Bumsa to take care of the PPC campaign strategy, you automatically free yourself up to focus on business processes, payroll, hiring and all the other important issues.

Expert Minds

The professionals who work with us on PPC management, are the best. They have clocked countless hours and have a ton of experience under their belt. They can help you craft an equally expert strategy that fits the specific needs of your business.

Skip Training Someone New

If we are being honest, there is a lot to learn and know when it comes to running a successful PPC campaign. Training and upskilling someone takes time, effort, money – not always ideal when trying to run a business. With a digital marketing agency like ours, you get all the benefits of expert knowledge of the market and the resources that go with it.

Get the Results You Want

At Bumsa, we know what needs to be done and we will help you reach those exact results. Whether you are targeting specific keywords, a particular demographic or you want to start remarketing.

We offer a wide range of Digital Marketing & Web Development Services. Our services include web design, web development, social media marketing, SEO, SMO & more.


What is the future of PPC?

Based on current trends, PPC seems to be on the rise. The same can be said for automation technologies used in PPC operations.

What is pay-per-click Google Ads?

It is Google’s answer to the advertising solution, which allows businesses to bid on certain keywords for a chance to show their ads in the search results pages. When you use Google Ads, you pay only when someone clicks on your ad to visit your website or call your business.

How much should I charge per click?

The average cost per click in Google Ads is between $1. For the Search Network it costs around $2 per click. However, the average cost per click on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost around $50 or more per click.

What is a good click-through rate 2022?

Ideally you want to aim for a 5% click-through rate within the bounds of your industry. However, that is if we are being optimistic. Realistically, a good click-through rate is around 2.5% – a happy middle-ground.

What tools do you use for PPC?

We mainly use Google Ads to handle our PPC campaigns.

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