Your SEO bounce rate, average time on page, and engagement metrics can reveal which PPC landing pages need improvement. Meanwhile, PPC conversion rates help identify which organic pages have strong intent. By looping data between both channels, you’re making data-backed decisions that amplify performance.
These pitfalls can lead to wasted budgets and diluted results. Investing in SEO Services Toronto from a full-service provider like Bumsa ensures your strategies are unified and optimized from day one.
Aligning your SEO and PPC teams ensures that keywords are used strategically depending on intent—whether it’s informational or transactional.
You don’t have to go it alone—there’s a suite of tools designed to support SEO-PPC integration:
One of our Toronto-based clients in the e-commerce space was struggling with inconsistent leads and high PPC costs. After aligning their organic and paid search efforts, we increased their search visibility by 70% and reduced PPC spend by 40%. By integrating SEO insights into their Google Ads campaigns—and vice versa—they achieved an impressive ROI within three months. Our full-service approach with SEO Services Toronto was key to this transformation.
