How Social Media Sourcing is a Core Element in Today's Strategy
Recruiting new candidates has always been a gruelling task for businesses, and it has become more delicate in recent times. The traditional recruiting styles like job boards, agencies, and print announcements have become less effective as job requests have become more competitive.
As a result, businesses have had to find new ways to reach and attract great candidates. Social media sourcing has become a core element of today’s recruitment strategy, providing businesses with a cost-effective and effective way to find great candidates.
In this blog post, we will explore the significance of social media sourcing, its advantages, and how to apply it to your recruitment strategy.
"Social media sourcing has become a core element of today's recruitment strategy, providing businesses with a cost-effective and effective way to find great candidates."
Understanding social media sourcing
Social media sourcing is the process of using social media platforms to find and attract implicit candidates. Social media platforms like Facebook, LinkedIn, Twitter, and Instagram can be valuable tools for retaining new candidates.
Each platform has its own unique features and followership, and it’s important to understand the differences between them when deciding which one to use for your reclamation sweats.
LinkedIn, for illustration, is a professional networking platform that’s primarily used by job seekers and recruiters. With over 900 million users, it’s a great place to connect with potential candidates who are laboriously looking for new job openings.
LinkedIn also offers a number of recruiting tools and features that can help you find and communicate with the right people, similar to Beginner Lite, which allows you to search for candidates using specific criteria like skills, experience, and position.
Facebook, on the other hand, has a larger following than most other social media channels, with over 2.9 billion yearly active users. This means that you have the possibility of reaching a wider and more diverse group of candidates when using Facebook.
Also, Facebook’s targeting options allow you to reach specific groups of people grounded on demographics, interests, and actions, making it easier to find the right candidates for your job opening.
The advantages of social media sourcing
Social media sourcing has several advantages over traditional recruiting styles. The first advantage is that it can be more cost-effective. According to Facebook, the average cost per click for a Facebook ad is around $1.72, and the average cost per thousand impressions is around $7.19. Still, these figures can vary depending on the type of ad and the targeting options you choose. This is generally lower than LinkedIn’s cost per click or cost per impression, making it more affordable for numerous businesses.
Social media sourcing can also help businesses reach a larger and more diverse group of supporters. With over 2.9 billion monthly active users, Facebook provides a vast pool of implicit candidates for any business.
Furthermore, social media platforms such as LinkedIn, Twitter, and Instagram can be used to reach specific groups of people based on criteria such as assiduity and job function position, allowing businesses to target the right audience for their job opening.
Another advantage of social media sourcing is that it can help businesses build a strong employer brand. Social media platforms like Facebook and LinkedIn allow businesses to create pages and groups where they can share information about their company culture, achievements, festivals, events, and so on.
This can give the business an identity and attract candidates who align with that culture. This is especially true in today’s job market, where job seekers are increasingly looking for more than just a paycheck. They want to work for a company that aligns with their values and has a positive character.
"When creating a social media sourcing strategy, it's important to remember that each platform is unique and requires a different approach."
Implementing social media sourcing
- Creating a company page or group on Facebook, LinkedIn, Twitter, or Instagram
- Advertising job openings on social media platforms
- Creating and sharing in exchanges around specific motifs
- Using social media platforms to make connections with implicit candidates
- exercising recruitment marketing tactics similar to employer branding, content marketing, and referral programs.
The role of recruitment marketing in social media sourcing
The role of recruitment marketing in social media sourcing
Recruitment marketing is the process of creating and distributing content and messages to attract, engage, and nurture implicit candidates. It’s a critical element of social media sourcing and helps businesses produce a strong employer brand and attract great campaigners.
Among the recruitment marketing strategies that can be used to attract campaigners are:
Employer imprinting: Creating a strong employer brand is essential to attracting great candidates. By showcasing your company culture, values, and achievements, you can attract campaigners who align with your company’s mission and values.
Content marketing: Creating engaging and instructional content can help attract implicit candidates and give them precious information about your company.
Referral programs: encouraging current workers to share their knowledge and familiarity can be a great way to attract great candidates.
"social media sourcing has become a core element of today's recruitment strategy. It provides businesses with a cost-effective and effective way to find great campaigners."
“Bumsa Talent Solutions is a Canadian-owned provider of cost-effective global talent solutions enabling top recruiting teams to win the fierce race for top talent”