Think about it—when candidates are choosing where to apply, they behave just like consumers. They research your brand, read reviews, and watch your videos. What they see determines whether they hit “apply” or move on. A well-built employer brand can significantly improve application rates and even employee retention. In fact, studies show that organizations with a strong employer brand see a 50% increase in qualified applicants. This is exactly why smart companies invest in both their recruitment strategy and SEO Services Toronto to optimize visibility across digital channels.
For more on why perception is everything, check out our blog on what candidates are looking for during the job search.
Here are some winning formats you should consider:
Our Digital Marketing Services offer tailored strategies for organizations looking to grow without overextending their budget.
Each social media platform has its own audience, tone, and format preferences.
And always ensure your videos are mobile-optimized. With the help of SEO Services Toronto, you can tailor your video SEO strategy to rank on both YouTube and Google for maximum visibility.
Ask your applicants where they heard about you or what drew them in. You’ll often find that a well-placed testimonial or an office tour video left a lasting impression. This feedback loop is vital in adjusting and refining your future content strategy.
