Top 8 Landing Page Hacks to Double Your Sales
“The road to success and greatness is always paved with consistent hard work. Outwork your competitors, be authentic, and above all else, chase greatness.” – Dwayne Johnson, American Actor
Landing page hacks can help you get your foot in the door as a business. Regardless of which industry the business falls in, the ground reality is that you need an online presence. The other factor to consider is that the market is ever-changing. With a solid digital marketing wing to your business, along with strong SEO practices and advertising, you can make a real impact. Before we can get into the hacks, let’s first define what it is. For simplification, a landing page is any web page that a customer can land on, as the name might suggest.
However, in the world of digital marketing, this page is usually standalone and is distinct from your home page or any other web page. It also has a singular purpose – making conversions happen. Let’s say you have an ad up on Instagram, the customer clicks it, they wind up on the landing page. The page will then offer them some sort of offer, information or trade in exchange for their contact information. Think of these pages as a salespersons in cyberspace.
#1 Get the Landing Page Organized
The first and most important step is to cater to your main goal. That will increase your conversions. To do that you need to direct your audience to it. This means that you need to thin out the crowd when it comes to the unimportant tabs except for the CTA (Call-to-Action). Give the customer a chance to focus on getting the product rather than hover around the page.
Get a CTA for each section or portion of the page. You should also stick to concise, crisp statements. You might also want to consider reducing the navigation buttons. Simplicity and a bold statement are a winning recipe for high conversions.
Loading speed is crucial when engaging your audience.
#2 Boost the Loading Speed
You literally have 3 to 5 seconds to grab a potential customer’s attention before they lose interest. Remember, there are a ton of brands out there. Making a solid and fast first impression is crucial to success. The last thing you want to do in this short window is for them to wait for the page to load. They will lose interest! Boosting your page speed is a good step to overcoming this obstacle.
You can boost the page speed by reducing the resolution of any graphics, images or videos you might have on said page. Keep track of the loading time and page weight as well. As a precaution, consider compressing the images before uploading them.
#3 Actively Engage Your Audience
While traditional landing page formats do work, they may not be enough if you’re looking to double your conversions. Businesses live in an age of innovation. You need to adapt to achieve your goals. One way to get innovative is to actively engage your audience. Use things like pop-up quizzes, polls and so on. Ask them what they want, and ask them the products they would like to see.
Engage them by crafting questions that showcase your business as the solution provider. When you ask them questions and give them solutions, they feel like the product or service is more personalized to their needs. Hence, they will buy more and drive up your conversion rates.
#4 Clarity Is Your Biggest Seller
If you have ever been involved in the creation of an advertisement, then you know the weight that a headline carries. Statistically, the majority of people will only read the header to see if that something carries what they are looking for.
Use headlines that are clear, direct and encompass exactly what you intend to sell. Tell your audience exactly what they want to hear, what you have to offer and how you can help them get there. This connects back to our earlier point about being succinct.
“The time your game is most vulnerable is when you’re ahead. Never let up.” – Rod Laver, Australian Former Tennis Player
#5 Exit Pop-ups Can be Game-Changers
A big portion of your potential clients will inevitably bounce off your site or page, especially in the beginning. The process of increasing conversions is a slow and arduous one, but worth it. Now, when they are about to exit, consider putting exit pop-ups in place. They ensure that you at least have the names and emails of the people bouncing out.
This is a great lead generation method for your landing page strategy! It can include an easy, downloadable asset in exchange for their contact details. Once you have this information, you can engage them again in the future using other marketing tools!
#6 Consider Using Geo-Location
If you are a business that offers a product or a service to a customer demographic in a particular region, using geo-location IP tracking on your website is an invaluable asset.
You want people to know that you can give them exactly what they want, where they are. In a way, you are selling convenience along with your services offerings. It may seem like a small change, but in the digital marketing game, small alterations can go a long way in getting you those conversions.
If your page is responsive, it's easier for your audience to navigate.
#7 A Responsive Page Is a Successful One
A great design and good content are very important. However, the landing page also needs to be responsive for your lead generation to thrive. Around half a business’s traffic online comes from mobile phones. Hence, a landing page needs to be compatible with multiple device formats to give potential customers a seamless experience. Anything less will significantly decrease your page visitors, which, in turn, hurts leads and your conversions.
#8 Check-Out Bumps Can Work Wonders
Perhaps you have heard of the term ‘Up-selling’. What that refers to is, getting customers to buy more than they initially intended. When the customer is on the landing page, just before they go to the sales page of your website, you can present them with an irresistible offer. This could be a special deal, a once-in-a-lifetime opportunity or something along those lines.
The point is to present them with something that will give them special deals that save them a lot of money or might cost them just a little bit more than the product or service they were going to purchase.
So there you have it. These are just some of the hacks that you can employ when conceptualizing your page. Remember, you don’t have to reinvent the wheel. All you need is to be able to ask the right questions, present an irresistible solution, and package with the right looks and message.
Having said that, we cannot emphasize enough that these conversions, no matter how sound the tactics, will not happen overnight. When you’re looking to double your sales through a landing page, you’re essentially playing the long game.